Home Page
 
APFS Presents Index



EAST OF ENGLAND TELEVISION (CPV-TV) : 1993-1997
Graphics and text © Ben Hale
In 1991, CPV-TV put in three bids for ITV regions, London Weekday, South/South East Englans and East England, and it gained two of them. The first was the East of England. CPV-TV had put in a bid of £10,125,000 for the region. Although Anglia TV's bid was almost double the ITC decided that East of England Television would be able to provide the best service for the region.

Anglia TV bowed out on Thursday December 31st 1992 with the final programme they were ever to make or broadcast (Anglia decided to sell everything to East of England Television), Good Knight and Goodbye. Then Anglia pressed the button and cut to Big Ben in London.

Where just a couple of seconds later (before Big Ben had even chimed twelve) a live feed from CPV-TV house in Norwich cut in. The sound of Big Ben could still be heard and as it chimed the camera zoomed in on the buildings illuminated clock before fading in to the ident for the first time.

East of England Television 1993

At the start of the ident a cone of light faded up. This was known as the CPV-TV cone as it was based upon the CPV-TV logo. Following this an 'E' formed up but the middle section carried on until an arrow had been drawn. For the final part of the sequence the 'East of England Television' legend and CPV-TV logo were faded up.

East of England Television 1993

Next slides never featured images in the early days, so instead many different backdrops were created all featuring 3D 'E' logos. Notice the clever NEXT caption as well.

East of England Television 1993

The 3D logo was also used on the production slides. CPV-TV also made sure it was known that East of England Television was their company on these.

East of England Television 1993

No trailers were comissioned for regional programmes and there weren't any community programmes. Instead slides with programme information were generated from a computer and the continuity announcers would give us a run-down. It was once described as 'an in-vision TV Times'.

East of England Television 1993

CPV-TV had its main studio operation in Southampton (the other region they won was the South of England) because of this very few productions were made by East of England Television for the network. So early on it was decided that East of England Television would join forces with Scottish Television to make an independant Children's company. Scottish TV had taken over TVS' children's programmes and many were still produced at Maidstone so it showed that this move was purely to balance the books. Viewers saw this result on screen.

East of England Television 1993

It was decided that a clock would be kept for the station as Anglia had one previously. There was no second hand as it used a 3D look and would have looked poor. Once again a 3D logo is used, although this time its blue. It's quite strange that the only place the 3D logo wasn't seen was on the ident.

East of England Television 1996

In 1996 East of England Television was given a new look. The new look was totally different from what went before it. The new set of idents all featured local land marks which after some clean shots, end up looking like the example shown here.

East of England Television 1996

There was also a standard design for next slides. Notice the style used for the ITV logo, which was used on all slides at the time.

East of England Television 1997

The slides were altered in 1997, but that stylised ITV logo remains intact.

LAST UPDATE: 15th September 2002

Contributors (A-F) Contributors (G-L) Contributors (M-R) Contributors (S-Z)