Home Page
 
APFS Presents Index



SOUTHERN TELEVISION : 1988-1999
Graphics and text © Ben Hale

Southern Television 1988

The original Southern star remained in the sky until February 1988, when this ident was brought in. The new star had no circle. The same old Southern Theme was used and the spotlights appeared to move in time with the music.

Southern Television 1988

Southern's long running news programme, Day by Day didn't fade with the star. Instead this set of titles was used, it featured a full map of the UK from a southerly aspect.

Southern Television 1988

Later in 1988 this coming next slide was introduced.

Southern Television 1988

Along with the new ident came this clock, in fact the background was the ident and occasionally we could see this play in the usual manor with the clock faded up. Southern removed the clock in August that year.

Southern Television 1988

Southern brought in a special Christmas ident in 1988. This is one of Southern's most popular Idents ever.

Southern Television 1989

Southern joined in with the rest of the ITV network and used the Generic look. However, Southern didn't display their name, instead the station became known as ITV in the South. This was about as popular as Tyne Tees becoming North East.

Southern Television 1990

Because the 'ITV in the South' idea wasn't popular Southern created a new metallic ident which included the ITV logo, which formed up from the metalic-liquid background.

Southern Television 1990

Coming next slides had disappeared in 1989, but in 1990 they returned with no connection to the new Idents at all. No image was used and no animation either.

Southern Television 1990

In 1990 Southern re-launched Day by Day, there was only one person in the studio, the graphics were cold. Later in 1990 Southern were told that they must scrap Day by Day to be replaced by a more formal news programme and so these were to become the final titles.

Southern Television 1990

Ahead of the renaming of the programme Day by Day became Day by Day Today, at the end of the final programme the 'Day By Day' exploded off the screen and the today was made bigger.

Southern Television 1993

On January 1st 1993 Southern brought in a new look. Considering Southern's previous attempts this wasn't bad and it lasted until the 1999 Generic look was brought in.

Southern Television 1993

On January 1st Southern had a new years special edition of their new news programme 'Today.' This was the first full edition (although the Christmas Main bulletins were called Today) and it was the first time these graphics were used.

Southern Television 1995

Southern had just one Christmas ident between 1993 and 1998. Seen year in, year out it featured the basic ident being featured in a snow flake, blotchy paint effect style.

Southern Television 1998

Southern turned 40 on August 30th 1998. The most popular ident was used, although the background was blue, this was used before programmes, at the end of programmes and as a break bumper.

Southern Television 1998

Also in 1998 Southern bought Westcountry, and brought in this ident featuring a star and the southern star within it.

Southern Television 1999

In 1999 Southern brought in the worst ident they have ever had (possibly) The Generic look came to the South. Southern didn't use the opening clips, this was all we saw.

LAST UPDATE: 16th September 2002

Contributors (A-F) Contributors (G-L) Contributors (M-R) Contributors (S-Z)