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SOUTH OF ENGLAND TELEVISION (CPV-TV) : 1993-1997
Graphics and text © Ben Hale
In 1991, CPV-TV put in three bids for ITV regions, London Weekday, South/South East England and East England, and it gained two of them. The South of England was one of them.

As the previous broadcaster, TVS closed for the final time, due to a cock-up the handover went badly wrong. South of England Television planned to show a projected clock on the outside of the former TVS studios (which was now owned by them) just after TVS had cut to Big Ben. But although the person in the control room didn't change it took a little longer than planned to cut from Big Ben.

When it finally happened the projection was nearly at the end. There were further problems with the sound, the presenters were in a garden area created especially for the first broadcast, but unfortunatly we couldn't hear them. So an advert was played out after about 2 mins of the opening show. After the break the presenters were standing in front of the video wall in the 'Goodbye to All That' studio which had been huridly cleared of the audience, although a quick lighting change was performed it looked a shame and the next day the first of many bad news reports followed.

South of England Television 1993

Displayed behind the presenters on that first night was a still of the new ident. The ident featured the CPV-TV cone of light in the background. The new logo would then push downwards and the new name and 'CPV-TV' tag were displayed. The new arrow logo was designed so that the viewers knew what it was, previously TVS had an indescript logo and before them some people wondered if the Southern logo was a star or a compass.

South of England Television 1993

Next slides were plain and basic. Another area the press picked on. There had also been reports of complaints from viewers in the South East who said after 'TVS made us count you've taken that away' - the viewers were very bitter.

South of England Television 1993

The production slides weren't very exciting either. A black background and a simple logo.

South of England Television 1993

To be fair they tried to make the logo seem more interesting on promo slides. But it still looked quite naff.

South of England Television 1993

Teabreak was introduced as a filler in the early days. The continuity announcer would be invision from the Garden and would tell us what was on and what was being made. It looked terible and eventually was pulled in August 1993.

South of England Television 1993

This interesting Production slide was seen on Channel 4 in 1993. The programme was a TVS production first shown on ITV. It's strange that it says that it was a South of England Television Production.

South of England Television 1996

In 1996 South of England Television was given a new look. The idents now featured local landmarks. CPV-TV had decided that they wanted to move away from a corporate look, something other channels were moving towards.

South of England Television 1996

This example of a next slide shows a generic version for local programming. The style used on the ITV logo was created in-house by CPV-TV.

South of England Television 1996

When CPV-TV bought a majority share in GMTV, South of England TV took the desicion to promote it as much as possible. This led to a warning from the ITC as GMTV was really an individual channel broadcasting on ITV and all of this unpaid advertising was offering 'an unfair advantage', however the practice continued with announcers promoting GMTV programmes and the ITC seemed to forget about it.

South of England Television 1997

In late 1997 this new production slide was spotted. It looks as though CPV have changed their logo. This slide is a rare example of a South of England TV production that has been exported to anouther channel. Productions for other channels were usually branded as CPV-TV productions anyway.

LAST UPDATE: 15th September 2002

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