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ABC TELEVISION : 1968-2001
Graphics and text © Dan Evans

ABC Television 1968

ABC managed to retain its weekend franchises in the Midlands and the North, sharing the transmitters with ATV (later Central) and Granada respectively. This ident was introduced late in 1968 and was animated with a brand new fanfare. As part of an increased commitment to regional identity, ABC split itself into two subregions: ABC Midlands and ABC Northern Counties.

ABC Television 1969

Colour came to ABC in November 1969, and a new set of idents were made. These were static captions over which the fanfare would be played, and they doubled as production slides.

ABC Television 1969

The Midlands ident was shown before local programmes...

ABC Television 1969

...as was the Northern variant.

ABC Television 1978

Opening titles to ABC's long-running Saturday night game show, 321, presented by the late Ted Rogers.

ABC Television 1980

The original colour clock as used until the mid-eighties.

ABC Television 1981

A Saturday evening schedule slide from 1981.

ABC Television 1982

ABC employed in-vision continuity during the 1970s and 80s. Here is Stuart White from 1982, introducing 'World of Sport' to the Midlands region.

ABC Television 1982

Also from 1982, a rather uncomfortable-looking Angela Diffley representing the Northern Counties area.

ABC Television 1982

Late in 1982, ABC dropped the word 'colour' from its idents, and the layout of the graphics was tidied up.

ABC Television 1982

The Midlands ident.

ABC Television 1982

The ABC/IBA start-up slide as shown during the 70's and up to the mid-80s.

ABC Television 1982

A 1982 slide broadcast during the start-up. It shows the areas covered by the two ABC regions.

ABC Television 1983

Anne Diamond presenting 'Heart of England', the local news programme for the Midlands. This picture dates from 1983.

ABC Television 1984

A programme slide from 1984, advertising one of ABC's own productions, 'The Adventures of Sherlock Holmes'.

ABC Television 1986

A new look came to ABC in 1986 with a computer generated ident. Unlike its predecessor, it was animated.

ABC Television 1986

The Northern Counties version.

ABC Television 1986

For the first time since 1969, ABC decided to splash out and design a separate production slide. This was used after all ABC programmes regardless of regional origins.

ABC Television 1986

A new clock was brought in to match the idents. Gone was the mechanical jitter of the old one.

ABC Television 1989

Linda Ward in January 1989, reporting for 'Northern Diary', the local news programme for the Northern Counties region.

ABC Television 1989

ABC adopted the ITV Corporate look in 1989. Midlands and Northern Counties variants were used before local programmes.

ABC Television 1990

ABC's version of the Corporate Clock.

ABC Television 1990

The corporate production slide.

ABC Television 1992

A new look came to ABC in 1992 with this 'Rainbow' ident. At this time, ABC had merged with Tyne-Tees, but at this stage, the two companies kept their separate identities.

ABC Television 1992

The matching production slide.

ABC Television 1995

A scary ident if there was one! This was shown in 1995 before horror films. Its use was short-lived.

ABC Television 1995

ABC Weather. Sponsorship had now taken hold on ITV programmes as seen by this image from 1995.

ABC Television 1996

The infamous Channel 3 branding appeared across the ABC-TyneTees regions in 1996. This is from the Midlands...

ABC Television 1996

...and this is from the North. Tyne-Tees was now called Channel 3 North East.

ABC Television

1998

In 1998, ABC-TyneTees was taken over by Granada, and their identities were rightfully restored. ABC unveiled a new set of idents showing the four elements. Here is the 'air' ident.

ABC Television 1998

The 'earth' ident...

ABC Television 1998

...the 'fire' ident...

ABC Television 1998

...and the 'water' ident.

ABC Television 2001

The elements lasted until 2000, when ABC, somewhat belatedly, adopted the ITV Hearts ident. Here is the latest version, showing 'ITV1' and the new url, itv.com.

LAST UPDATE: 20th October 2002

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