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ATV LONDON / CLT : 1968-1999
Graphics and text © Dan Evans

ATV London 1968

There was no significant change in ATV London until November 1969 when colour came to the region. New zooms were filmed, both for the Midlands and for London, and they were animated in the same way. The London 'In Colour' zoom retained its regional branding and thus the lightspots were higher up the screen than in the Midlands version. ABC continued to serve the Midlands at weekends. The Wally Stott jingle was employed for both zooms, but the London version used a different recording that was in a lower key and contained a different rhythm on the timpani.

ATV London 1968

The end result.

ATV London 1968

Two versions of the London zoom were made. This one has a less vivid colour balance.

ATV London 1969

The original colour endcap. These were made in the same style as the the Midlands slides, the only difference being the London branding alongside the smaller logo. In the Midlands, the station was simply 'ATV' with no branding.

ATV London 1973

A production slide from 1973. The logo and branding is now contained within a box.

ATV London 1978

The endcap was further refined in 1978. This version lasted until the end of 1981.

ATV London 1978

The South Bank Show first appeared on our screen courtesy of ATV London in 1978. Here is a promotional slide.

ATV London 1979

The London clock was in a similar style to that used in the Midlands. Here it is as seen in 1979.

ATV London 1981

A still from a 1981 edition of ATV London News.

ATV London 1981

And now the weather...

During 1981, the ITV franchises were up for renewal, and ATV had been under fire for not paying sufficient attention to regional output and identity. In terms of presentation, both ATV regions looked identical and this went against the IBA's ideas at the time. ATV was forced to change its name in order to keep its franchise. From January 1st, 1982, ATV Midlands was known as Central Independent Television, and ATV London was to be called Central London Television. The two regions would be more independent from each other than before.

CLT 1982

Central London Television's first ident. The animation used a new jingle based loosely that of ATV in that it used vibes and brass. In fact, the jingle had been recorded by Central's unsuccessful challenger, London Weekend Television. The graphics staff at CLT, as it was known, liked the jingle so much that they bought the rights to it.

CLT 1982

The matching production slide.

CLT 1982

In-vision continuity from 1982.

CLT 1983

The original CLT ident did not last long, and by 1983 this bolder version was in use. The previous jingle was retained.

CLT 1983

A slide for "The Bill", from 1994.

CLT 1983

The 1983 production slide.

CLT 1985

A 'coming next' caption for the first edition of CLT's hit show, Blind Date.

CLT 1986

Titles from a 1986 edition of Central London News.

CLT 1988

A new look came to CLT in 1988 with a computer-generated ident.

CLT 1988

Here is the matching endcap.

CLT 1989

CLT adopted the Corporate look in 1989. The red-white-blue colour scheme was incorporated into the 'V' of ITV.

CLT 1989

The corporate production slide. This remained in use until 1999.

CLT 1992

CLT News from 1992. The London news network took over coverage from 1993.

CLT 1993

Franchise changes occurred in 1993. CLT managed to retain its franchise as did Central in the Midlands, but Carlton took over the London weekday licence. CLT unveiled its glossy new ident.

CLT 1999

In 1999, Carlton bought out both Central companies, imposing new idents in the corporate style. Before long, it would be Carlton in London seven days a week...

LAST UPDATE: 14th October 2002

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