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CENTRAL TELEVISION : 1955-1981
Graphics and text © Dan Evans

Central Television 1955

Central first began broacasting in September 1955, covering the London area at weekends. The station was originally known as the Associated Broadcasting Company, but objections from ABC meant that the name had to be changed. "Associated Television" was considered, but was rejected on the grounds that it had no regional significance. The company was renamed "Central London Television" and a globe/cake motif was used as the logo. This ident was static, but was accompanied by three notes on the timpani.

Central Television 1956

In 1956, Central began broadcasting to the midlands during the week. The company name was changed to "Central Independent Television" to reflect this dual location, and a new frontcap was filmed. The timpani jingle was retained.

Central Television 1959

The first of the Central "zooms". This frontcap was introduced in 1959 and featured the logo zooming in on the screen to the timpani notes. The term "zoom" continued to be used for the company frontcaps until well into the 1980s. This 1959 zoom was used until 1964.

Central Television 1960

A standard 1960s endcap. This was used for most programmes.

Central Television 1960

Lew Grade's brother, Bernard Delfont was a well-known impressario during the 1950s-60s. A part of the deal in allowing his artists to perform on Central shows, he had his name included on the endcaps. This dates from the early 1960s.

Central Television 1960

An alternative endcap from the black-and-white era.

Central Television 1963

A rarely-seen static frontcap from around 1963. Of a non-standard design, it may have been used before an imported programme.

Central Television 1964

A static London frontcap from 1964. The logo was smaller than normal and the text larger.

Central Television 1965

A Midlands zoom from 1965, replacing the original ident. The logo remained stationary while the lettering zoomed into place beneath. The three timpani notes remained.

Central Television 1964

The London version. This was used until the end of Central's London franchise in 1968.

Central Television 1968

Central's "Picasso" tuning signal as seen in 1968.

Central Television 1969

Colour came to Central in 1969, and the opportunity was taken to redesign the logo and film a new zoom. A model globe was used, and sequence included various lighting tricks plus footage of a total solar eclipse. The result was impressive for its time, and continued to be used until early 1983. The original timpani notes gave way to a new jingle scored for strings and organ, which was remixed for synthesized keyboards in 1979, when an updated version of the zoom was unveiled following the ITV strike of that year. The word "colour" was omitted from the second version.

Central Television 1969

The colour endcap from 1969. Confusingly, there were now three version of the Central globe: the model as seen on the zoom, the rainbow-effect painting as seen on the slides, and the original version as used for monochrome material.

Central Television 1970

A promo for the Oxford transmitter commissioned in 1970.

Central Television 1970

An ITA colour start-up slide from around 1970.

Central Television 1973

Copyright dates began to be included from 1973. Here is the new-look endcap, with the logo contained within a box.

Central Television 1973

A monochrome, static version of the zoom used before black-and-white programmes. There was no jingle.

Central Television 1975

The Central colour clock as seen in 1975.

Central Television 1975

A yellow-on-black endcap from 1975. This was the basis for the revamp of Central on-screen graphics in 1983.

Central Television 1977

A "coming next" slide from 1977 for "The Sweeney".

Central Television 1977

The endcap was tweaked in 1977, when the words "colour production were picked out in yellow. This design was used until 1979.

Central Television 1978

A static caption used for out-of-vision continuity during the 1970s.

Central Television 1979

The word "colour" was dropped in 1979. This endcap design was first seen after the ITV Strike of 1979 and continued to be used until 1983.

Central Television 1981

Chris Tarrant, buckets of water and mayhem. This is a special endcap used for Tiswas in 1981.

LAST UPDATE: 27th October 2002

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