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LBC TELEVISION : 1968-2003
Graphics and text © Dan Evans

LBC Television 1968

In 1967, the ITA decided to abolish separate weekend/weekday franchises for the regions. The new seven-day licence for London was initially offered to ABC on condition that it merged with Rediffusion. ABC refused, so the franchise was offered to the London Broadcasting Company, part-owned by ITN. London Broadcasting, as it was then known, began transmissions on July 30th 1968. LBC's first ident, pictured here, was static and silent. The first night began with a local news bulletin read by Neil Landor followed by a variety show live from the London Broadcasting Centre, LBC's imposing tower block which dominates the Tolworth skyline to this day.

LBC Television 1969

At the start of 1969, London Broadcasting gained a proper animated logo and frontcap for the first time. The jingle was composed by Robert Farnham.

LBC Television 1969

In-vision continuity was performed by the station's newscasters. Here is David Jessel in 1969, prior to the start of colour.

LBC Television 1969

Colour arrived in November of 1969, and the ident could be seen in all its peach-and-green glory.

LBC Television 1969

Here is the matching production slide.

LBC Television 1971

London Broadcasting was given a new look in 1971. Now known as "LBC", it gained a new logo and ident, plus a new jingle by Jeff Wayne, a jingle which remains in use to this day.

LBC Television 1971

The 1971 production slide.

LBC Television 1971

This on-screen clock was introduced in 1971 and remained in use until the mid 1980s.

LBC Television 1973

The endcap was modified in 1973 at the start of LBC's independent radio service. Copyright details were added and the slide was re-worded to read "television production".

LBC Television 1976

Continuity with Bob Holness from 1976.

LBC Television 1976

The IBA slide was shown briefly before the start of the start-up film every morning on LBC.

LBC Television 1976

A still from the start-up film. This film showed various shots of the London Broadcasting centre plus footage of camera crews, stage hands, technicians and others from behind the scenes. A long version of the Jeff Wayne jingle accompanied the film.

LBC Television 1976

1970s titles from LBC News.

LBC Television 1978

An address slide from 1978 for studio audience ticket applications.

LBC Television 1983

A closedown menu from 1983, showing the programme listing for the following morning.

LBC Television 1983

A still from a shorter start-up film introduced in 1983 following the introduction of breakfast TV.

LBC Television 1985

Transmitter information from 1985.

LBC Television 1986

A computer-generated ident introduced in 1986. The Jeff Wayne jingle was retained and re-recorded.

LBC Television 1986

The matching endcap.

LBC Television 1986

A rather stylish clock was introduced along with the idents.

LBC Television 1986

A programme menu from 1987. "Six O'Clock Clive" was introduced in 1986 as a replacement to the old early evening news bulletin. Fronted by Clive Bull, "Six O'Clock Clive" was a light-hearted mix of news, chat, music and phone-ins. The programme became the most watched show in London.

LBC Television 1989

LBC adopted the ITV corporate ident in 1989, but its use lasted only for a couple of weeks before it was modified.

LBC Television 1989

The modified version. The ITV Bird-Dancers-BigBen montage remained, but it ended with the LBC logo, as pictured. The David Dundas tune was dropped in favour of a new version of the classic LBC Jeff Wayne jingle.

LBC Television 1989

The 1989 production slide.

LBC Television 1993

Despite heavy competition from Carlton, LBC managed to keep its licence, and began 1993 with a new logo and ident. The Jeff Wayne jingle remained.

LBC Television 1993

This endcap, introduced in 1993, continues to be used.

LBC Television 1999

LBC refused to take part in the ITV Hearts look, and instead unveiled a set of themed idents showing various aspects of London life. This is the Bollywood ident...

LBC Television 1999

...and musicians from the Philharmonia in the Orchestra ident.

 

LBC Television 2001

The idents were tweaked in 2001 with the change to ITV1. This is the Ballet ident.

LBC Television 2002

The "sidebar" endcap from 2002.

 

LBC Television 2002

The themed idents were replaced at the end of October 2002 with a set of ITV1 idents showing various celebrities. LBC, now owned by Chrysalis Radio and independent from the near-monopoly of Carlton and Granada, still had its own continuity department and thus refused to used the centralised ITV1 idents. Instead, a local ident with the Jeff Wayne jingle was used. Here is the Clive Bull ident. The ITV1 re-brand is set to be short-lived on LBC as Chrysalis have plans for a whole new look to LBC Television in the new year...

LBC Television 2003

In January 2003, much to the annoyance of ITV Network Centre, LBC abandoned the new ITV1 branding in favour of of its own, upbeat ident and jingle. The Board at Chrysalis Radio felt that London deserved is own individuality, and that the lack of regional commitment from the rest of ITV was harming the network and laughing in the face of "independent" television. The ident was certainly individual!

 

LBC Television 2003

The matching endcap.

LAST UPDATE: 13th January 2003

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