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LWT : 1955-1968
Graphics and text © Dan Evans

LWT 1955

The London Television Consortium secured the London weekend franchise, and began broadcasting from their studios in Wembley as London Weekend Television in 1955, shortly after the launch of the weekday contractor, Thames Television and Cinema. The original ident was a static caption over which was played the chimes of Big Ben. This ident doubled as the production and presentation slide.

LWT 1964

LWT gave itself a new look following the franchise renewals of 1964. This frontcap was animated, and began with a trio of black squares upon a white background. The central suare zoomed in to fill the screem as the logo followed suit. There was an upbeat jingle, recorded by the station's radiophonic department.

LWT 1964

The end result.

LWT 1964

London Weekend Television's second on-screen clock. It was a mechanical digital affair, with the numbers set in the squares of the company house style.

LWT 1965

LWT News circa 1965. Michael Aspel was a regular face at Wembley Studios, both as a continuity announcer and as a newsreader.

LWT 1965

The production slide as used until mid-1968. In August of that year, the logo was changed yet again. The squares were dropped, leaving a very stark and simple text-only ident. The electronic jingle remained, and the squares managed to survive on the break bumper until the early 1980s.

LAST UPDATE: 6th October 2002

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