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REDIFFUSION : 1968-2002
Graphics and text © Dan Evans

Rediffusion 1968

To mark the company's franchise renewal in 1968, Rediffusion modified its logo in a new ident. The star motif no longer rotated, the ident being a still caption, but the fanfare from before was re-recorded. In preparation for the start of colour transmissions in 1969, Rediffusion moved to a new, state-of-the-art studio complex in Chessington, Surrey. The old studios at Wembley were sold to London Weekend Television and Chessington became Rediffusion's headquarters and principal production centre. Regional news and weather was handled from secondary premises in central London.

Rediffusion 1968

The production slide as used towards the end of black-and-white programming on Rediffusion.

Rediffusion 1969

Rediffusion's first colour ident from 1969. This was, again, a basic caption with added fanfare. By this time, the station had changed its name to 'London Rediffusion Television Ltd', although there was no mention of the capital on-screen.

Rediffusion 1970

A caption card inviting the public to apply for studio audience tickets. In the 1970s, Chessington Studios became famous for its networked programmes, notably 'Man About the House', 'The Sweeney', 'Morecambe and Wise,' and 'Rumpole of the Bailey'. Several 'Playhouse' dramas were also recorded here during this time.

Rediffusion 1970

A production slide from 1970.

Rediffusion 1975

A presentation card from 1975. This was shown after films and other imported material. For black-and-white programmes, the monochrome card from 1968 was shown.

Rediffusion 1976

Rediffusion's original colour clock, which replaced the minimalist timepiece from 1964. This clock was mechanical and the blue background was electronically added during transmission. It lasted until 1979.

Rediffusion 1978

A revised ident from 1978. The word 'London' was reinstated in order to reflect an increased commitment to regional identity as required by the IBA. This change was marked by a further version of the fanfare.

Rediffusion 1980

A 'coming next' slide from 1980, advertising one of Chessington's classics, 'George and Mildred'.

Rediffusion 1981

A Rediffusion/IBA start-up slide from 1981.

Rediffusion 1983

Like the remainder of the ITV network, Rediffusion used in-vision continuity during the 70s and up to the late 80s. Tom Edwards and Philip Elsmore provided much of the announcements and became familiar faces on London television screens. The screen-capture here dates from 1983 and 'Sons and Daughters' is about to begin.

Rediffusion 1984

This electronically-generated clock superceded the mechanical one and continued in use until 1985.

Rediffusion 1985

In 1985, Rediffusion marked its thirtieth anniversary with a new look. This ident, like its predecessors, was a still caption, but the fanfare was yet again re-arranged. The correct name for the station is now shown. This ident, and the subsequent computer-animated version introduced in 1987, was used before all Rediffusion programmes, including 'The Bill,' first shown in 1986.

Rediffusion 1985

The matching production slide.

Rediffusion 1989

The Rediffusion version of the ITV corporate ident, first seen in 1989.

Rediffusion 1990

In 1990, Chessington Studios played host to the ITV Telethon. In these opening titles, the generic ITV logo was built up from all the regional symbols. Rediffusion's 1985 ident can be seen in the bottom left-hand corner.

Rediffusion 1990

The corporate production slide.

Rediffusion 1991

A corporate programme slide from 1991 advertising the forthcoming Rediffusion Movie Premiere, a thriller starring Rob Lowe and James Spader.

Rediffusion 1991

The ITV corporate look had not been a complete success, and Rediffusion replaced it with a cheerful new look of its own. The famous fanfare was reinstated and re-mixed on electronic keyboards.

Rediffusion 1991

The 1991 production slide as seen throughout the network.

Rediffusion 1995

In 1995, Rediffusion was sold by BET to the Granada Media Group and a warmer-looking, somewhat retro ident was introduced to mark forty years on the air.

Rediffusion 2001

ITV from the Heart, courtesy of the original ITV company. Rediffusion opened its own website in 1999 as shown here, although today, it displays the generic ITV URL.

Rediffusion 2001

The production slide first used in 1999 used the montage background from the previous idents, re-coloured to match the Hearts look.

Rediffusion 2001

A 'sidebar' endcap from 'The Bill'. Late in 2001, Granada introduced a new style of production slide for programmes made by its subsidiaries. Could Granada be the new Carlton as the Rediffusion name begins to disappear from our screens?

Rediffusion 2002

Rediffusion's ITV1 Hearts ident was tweaked slightly at the beginning of 2002 to include the "itv.com" url and a reproportion ITV1 logo. The re-branding of ITV meant that from Monday October 28th, the Rediffusion name would be confined to history after almost fifty years on the air.

Rediffusion 2002

Rediffusion's last day was Friday October 25th, 2002, and for this occasion, special retro idents and graphics were produced. At 5.20, after Nightscreen, Rediffusion showed an updated start-up sequence, complete with Johnny Dankworth's classic march, "Widespread World of Rediffusion".

 

Rediffusion 2002

The start-up went on to include the listing for the day ahead, in the style of the old 70s menu slides. Note the slightly wobbly letrasetted text!

Rediffusion 2002

After GMTV, a retro link into "Trisha", courtesy of a Flash reconstruction of the 1964 ident, updated for the 21st century.

 

Rediffusion 2002

"Today with Des and Mel" at 1pm was preceded by a second retro ident, this time from the 70s.

Rediffusion 2002

"From Chessington studios, this is London Rediffusion Television, the original ITV station." This third retro ident introduced "Popstars - the Rivals Extra" at 5.05, the last programme before Rediffusion handed over to LWT for its own final weekend after a short celebration of almost fifty years of broadcasting. Monday would see a whole new look and a new name: ITV1 London.

 

LAST UPDATE: 3rd November 2002

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