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SOUTHERN TELEVISION : 1982-2002
Graphics and text © Dan Evans

Southern Television 1982

Having retained its franchise after a close contest against rival Television South, Southern updated its ident. The changes were subtle: The logo was very slightly redesigned and the lettering zoomed in on the screen. The Steve Race guitar jingle was retained.

Southern Television 1982

The matching production slide.

Southern Television 1982

The Channel 4 production slide.

Southern Television 1987

Southern introduced a computer-generated ident in 1987. The old guitar jingle was remixed for piano and strings, giving a much more 'corporate' feel to the station.

Southern Television 1987

The matching endcap.

Southern Television 1987

A presentation slide.

Southern Television 1989

Southern adopted the ITV Corporate look in 1989. Here is their version.

Southern Television 1989

The corporate production slide.

Southern Television 1992

Southern incorporated the ITV generic logo in its 1992 ident, keeping the corporate jingle in place.

Southern Television 1995

A production slide from 1995 showing Southern's URL.

Southern Television 1997

Southern dropped the ITV logo in 1997. The jingle reverted to a version of the 70s guitar motif.

Southern Television 1999

A coming-next slide from 1999.

Southern Television 2002

Southern from the Heart. This ident was introduced late in 1999 and continues to be used. In 2000, Southern became part of the Granada Media Group, and its endcaps were modified accordingly.

Southern Television 2002

The latest Southern endcap in the Granada corporate style.

LAST UPDATE: 6th October 2002

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