Home Page
 
APFS Presents Index



TVS : 1968-1981
Graphics and text © Dan Evans

TVS 1968

Amid much controversy, the well-loved Southern Television had been outbid in 1967 by a new company, Television South Ltd, which begun transmitting on July 30th, 1968. This is their first ident.

TVS 1969

In early 1969, a new look was unveiled, consisting of a tri-partite emblem made up of two stripy 'wings'. This would stay with the company until the end of 1981. The ident was animated in a dramatic way, with a jingle very much in keeping with the station's modern image.

TVS 1969

The matching production slide.

TVS 1969

The 'picasso' tuning signal used towards the end of black-and-white transmissions on Television South.

TVS 1969

Arthur Street presenting an early edition of 'Coast to Coast', Television South's news magazine programme.

TVS 1970

With the start of colour in 1970, Television South shortened its name to 'TVS'. The colour ident was animated in the same way as the previous version, but the wings were cropped short of the screen's edge. The jingle remained unchanged.

TVS 1970

TVS's only major networked programme at this time was 'CATS Agents,' an all-action drama involving three female detectives and starring a very young Jill Gascoine as Det. Sgt Maggie Forbes. 'CATS Agents' was shown in 1970 as a nine-part serial. Unfortunately, it was never repeated and TVS subsequently wiped the 2-inch colour videotapes upon which the series was held, leaving only the black-and-white 16mm telerecordings in the archives. Fortunately, the show was often broadcast in the US, and a fan managed to obtain off-air colour betamax recordings of episodes one, eight and nine. With the aid of computer technology, these episodes were painstakingly re-coloured in the early 1990s, using a combination of the NTSC signal and the monochrome film image. A spin-off entitled 'The Gentle Touch' was made in 1980 by LWT.

TVS 1970

The colour production slide as used from 1970.

TVS 1972

The original TVS colour clock. This was a mechanical device was the blue colouring electronically added during transmission.

TVS 1974

Cliff Michelmore presented 'Coast to Coast' during the early 1970s. Here he is in an image from 1974.

TVS 1975

The ident was restyled in 1975, using a smaller image and a more vivid shade of blue. It was animated in the same way as the 1970 version and the jingle remained unchanged.

TVS 1975

The 1975 production slide. The 'wings' logo was now contained within a box and copyright details were shown. This slide was used up until the end of 1981.

TVS 1976

A TVS programme slide from 1976.

TVS 1976

An alternative endcap from 1976. Note the reproportioned 'wings' logo and the narrower box. This slide was rumoured to have been made in a hurry when the proper one had gone missing! Its use was short-lived.

TVS 1979

A schedule menu from 1979. The stripes added gave a standard feel to the graphics when there was insufficient room for the logo.

TVS 1980

A TVS/IBA start-up slide from 1980.

TVS 1981

Christopher Peacock fronting 'Coast to Coast' in 1981.

TVS 1981

Fred Dinenage presenting a 1981 edition of TVS Sport.

TVS 1981

The colour presentation slide in its second incarnation. The 'wings' look was dropped at the end of 1981 to mark TVS's franchise renewal, and it was replaced with something similar but considerably more colourful...

LAST UPDATE: 8th October 2002

Contributors (A-F) Contributors (G-L) Contributors (M-R) Contributors (S-Z)