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TWW : 1968-2001
Graphics and text © Dan Evans

TWW 1968

New management took over in 1968, and with it came a fresh set of idents for the TWW half of the franchise. The ident was shot on colour film and was animated by means of video-feedback, or "howlaround". Several layers were superimposed and each was passed through a polarising colour filter prior to overlay. This polarising technique had been used in the film "Yellow Submarine". The old fanfare was remixed in an upbeat, syncopated style using electric guitars, drums and a Hammond organ.

TWW 1968

This is the end result.

TWW 1970

Colour came to TWW in 1970, and the psychedelic ident could now be seen as it was intended. It was very similar to the opening titles of a popular sci-fi show of the time.

TWW 1970

This is the end result.

TWW 1970

Teledu Cymru's ident did not receive the same treatment, as there were plans to phase out the Teledu name. Instead of the multicolour "howlaround", Teledu Cymru had to make do with a still caption. There was no jingle.

TWW 1970

The first TWW colour production slide, introduced in 1970.

TWW 1970

The corresponding Teledu Cymru endcap.

TWW 1971

This endcap was used for a childrens programme made on colour film during the 1960s. It was repeated in 1971.

TWW 1978

A TWW endcap from 1978, showing copyright details.

TWW 1980

A Teledu Cymru endcap from 1980.

TWW 1982

The arrival of S4C in 1982 meant that all Welsh-language programming would be handled by the new channel. The Teledu Cymru name was dropped, the old WWN region now coming under the TWW name. The 1970 ident was used with the word "Wales" superimposed beneath the logo.

TWW 1982

A similar ident for TWW West.

TWW 1982

The endcap from 1982.

TWW 1983

The TWW colour clock as seen in 1983. It was introduced in 1968 (in black and white) and remained in use until 1987.

TWW 1983

TWW startup from 1983.

TWW 1985

A "Coming Next" caption from 1985, showing Rosalyn Landor in an episode of the detective series CATS Eyes.

TWW 1985

An electronically-generated presentation slide from 1985.

TWW 1987

A computer-generated sequence replaced the classic 1970's "howlaround" ident in 1987. Compared with its predecessor, the new animation seemed clinical and corporate with its slick graphics and new jingle played on an electronic keyboard.

TWW 1987

Regional versions were used for local programmes.

TWW 1987

TWW Wales.

TWW 1988

The matching endcap.

TWW 1989

TWW adopted the corporate ITV ident in 1989. This still is from the start of the sequence...

TWW 1989

...and this is the end result. There were no Wales or West versions of this ident.

TWW 1989

An ITV production slide from 1989.

TWW 1989

The endcap for S4C programmes made by TWW.

TWW 1993

The corporate logo was used until the end of 1992 when the franchises came up for renewal. Wales & West managed to retain theirs, and they introduced a new, warmer-looking ident. Animation was minimal, but the brass fanfare from the 1960s was re-recorded as an accompaniment.

TWW 1993

The matching production slide.

TWW 1995

TWW became part of United News and Media in 1995, and its acquisition was reflected by a modified set of idents.

TWW 1996

A further new look came in 1996.

TWW 1996

The matching production slide.

TWW 1999

Granada bought out UNM in 1999 and TWW adopted the ITV Hearts look in line with most of the network.

TWW 2001

In 2001, TWW was sold to Carlton, and its wasn't long before it made its presence felt. This ident continues to be used.

 

LAST UPDATE: 30th August 2002

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